Date of Award
Undergraduate Honors Thesis
Bachelor of Business Administration in Business Administration
Each generation brings new challenges in which businesses must change their operations, marketing strategies, and other key factors of their company. With Millennials being the most unique generation, businesses will not only have to change all of these tactics, but might even run the risk of becoming irrelevant to this next generation. Also known as Generation Y, Millennials are classified as those born between the years 1981 – 2000, and in 2016 the current ages of Millennials are 16-35, but more typically identified as those ages 19-30 in the year 2016. Born and raised in the era of booming technology and rapid changes in society, Millennials have a mindset different than any other challenge business have faced before. The demands of Millennials are instantaneous, expecting results as quick as a mouse click and relies heavily on technology. Businesses without these capabilities are sure to fail if they do not quickly adapt to the expectations of this generation. In addition to these changes, Millennials seek more from a company than it’s product or service. A company must have ties to the community and support popular ideals that might not even relate to the business operations. Millennials choose to do business with companies that are socially responsible, adept with technology, and that can provide quick and instantaneous service: this puts many companies and even entire industries at risk.
Genoese, Ashley N., "Millennials as Consumers: Can Businesses Survive As Is?" (2016). Undergraduate Honors Theses. 21.