Date of Award
Undergraduate Honors Thesis
Bachelor of Business Administration in Business Administration
Sustainability in fast fashion is a pertinent issue as the fashion industry is one of the most environmentally damaging industries. Fashion retailers have started to integrate sustainability initiatives, but consumer preference is vital to making firms change their practices. As the COVID-19 pandemic hit the world in 2020, worldwide lockdowns exposed the fragility of the consumer-driven fast-fashion business model. This thesis will examine how COVID-19 has and will continue to impact sustainability in the fashion industry. More specifically, this thesis will examine the implications of consumer sustainability preferences brought about by the pandemic. These implications accelerate the preexisting sustainability trends in the fashion industry by pushing companies to appeal to the consumer preferences brought about by COVID-19. This project provides insights for business managers in the fashion industry to thrive post-pandemic.
Digital USD Citation
Casey, Samantha Frances, "How COVID-19 has Accelerated the Shift towards a More Sustainable Fashion Industry" (2021). Undergraduate Honors Theses. 92.
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