Title

Surfers for Cetaceans Marketing Strategy

Authors

Surfers for Cetaceans

Files

Abstract or Description

Surfers for Cetaceans (S4C) is dedicated to the conservation and protection of marine wildlife, in particular whales and dolphins also known as cetaceans.

The organization’s primary markets are ocean-minded people including surfers, sailors, and divers. S4C also attracts environmental enthusiasts and animal rights activists.

Resources such as funding, volunteers, brand recognition and awareness limit the organization’s ability to execute its mission.

Publication Date

11-2012

Document Type

Report

Keywords

case for support, fundraising, marketing, nonprofit, administration, management

Disciplines

Nonprofit Administration and Management

Digital USD Citation

Surfers for Cetaceans, "Surfers for Cetaceans Marketing Strategy" (2012). Fundraising and Marketing. 5.
https://digital.sandiego.edu/npi-bpl-fundraising/5