Date of Award

Spring 5-10-2024

Document Type

Undergraduate Honors Thesis

Degree Name

Bachelor of Business Administration in Finance

Department

Finance

Advisor

Melina Vosse

Abstract

This research aims to explore the age and gender-linked dynamics of risk aversion in investment decisions among adults aged 20-29, focusing on the disparities between men and women. While most literature often portrays young men as having higher risk appetites, this study aims to evaluate such assumptions, shedding light on the nuanced relationship between gender and risk aversion across the early adult years. This research seeks to discern patterns and variations in risk aversion, investigating whether age plays a significant role in shaping these dynamics. By analyzing data that demonstrates the relationship between gender, age, and risk aversion, this study offers insights for managers, investors, and researchers. It contributes to behavioral finance and provides practical recommendations for tailored investment practices. Ultimately, aiming to empower people with specific risk profiles and foster informed decision-making.

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