Date of Award

Spring 5-24-2022

Document Type

Undergraduate Honors Thesis

Degree Name

Bachelor of Business Administration in International Business


Sharon Lieder


Our business environment is in a period of significant change. We have a new generation beginning to enter the workforce that requires different levels of communication and the phase-out and incorporation of remote/hybrid work resulting from the pandemic. Corporate identity could be at stake as a result, and how will that affect employees at a company? This study analyzes how corporate identity applies to the business of the future, what makes an impact on its connectivity, and the links between identity and work environment and communication. The goal is to understand what can be adjusted to increase the relevance of corporate identity within a company and if it matters to current employees. Insight should be created on current gaps in company processes and what works best for the general employee.