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Abstract or Description

In January 2009, a team of students from the University of San Diego’s (USD) Nonprofit Leadership and Management conducted a pre-planning exercise to help prepare the San Diego Natural History Museum (SDNHM) for its 2012-2022 strategic plan. With an annual attendance last year of more than 600,000 visitors, the Museum is one of the largest cultural institutions in Balboa Park. The consulting team engaged in an extensive discovery process, including a review of the Museum’s current strategic plan1 and preliminary key informant interviews. The results of this discovery process pointed towards a number of themes from which, three key strategic questions were identified and pursued. The consulting team conducted a three-phase process including: review, discovery/analysis, and conclusions /recommendations.

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community, philanthropy, philanthropic, nonprofit, not for profit, San Diego, natural history, museum, strategy, strategic plan, foundation, planning, administration, management, stakeholder, organization, building capacity


Nonprofit Administration and Management

San Diego Natural History Museum Strategic Planning Project