Document Type

Article

Publication Date

2023

Journal Title

The ANNALS of the American Academy of Political and Social Science

Volume Number

707

Issue Number

1

DOI

https://doi.org/10.1177/00027162231215655

Version

Publisher PDF: the final published version of the article, with professional formatting and typesetting

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a CC BY-NC License

Disciplines

Communication

Abstract

This article considers the public communication challenges that health officials in rural America faced during the COVID-19 pandemic. I analyze the role that public health officials played in communicating news and information about the pandemic in 29 rural counties in Illinois. These officials were challenged by a diminished reporting capacity among local media outlets, and by a political radicalization of local Republicans, who no longer regarded local media as trusted nodes in local storytelling networks. I find that while public health officials can help fill a community’s critical information needs about risk and emergency, the public’s take-up of this information depends on sociocultural and political forces that shape the broader communication context.

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Communication Commons

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