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Abstract or Description

WiLDCOAST, an environmental nonprofit on the United States-Mexico border has a program that focuses on the flow of used tires into California from Mexico was a huge burden on local communities. This program was the basis for this advocacy campaign which focuses on a legislative "fix" to "break the tire cycle," and reduce the associated economic, public health, and environmental impacts that these tires cause.

This project became state law.

Publication Date

Fall 2008

Document Type

Report

Keywords

advocacy, training, youth, sports, campaign, nonprofit, philanthropic, philanthropy

Disciplines

Nonprofit Administration and Management

Breaking the Tire Cycle Advocacy Campaign

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