Description
With the rise of social media and its prevalence in business, social, and artistic sectors, there are several questions regarding its effects on human behavior. One question that remains unanswered is how social media affects the creative problem-solving skills of individuals. Specifically, does social media stimulate or limit creative thinking? Previous research indicates that time spent on social media positively influences ideational behavior and the quality (but not quantity) of creative activity and accomplishment (Acar et al., 2019). By using the abbreviated Torrance Test of Creative Thinking (ATTA) and a survey regarding social media use, we intend to provide a more coherent deduction about social media’s link to creativity. We plan to explore this relationship in participants aged 18-22 through their use of TikTok, Twitter, and Instagram. We will examine their engagement with any type of content on social media, whether that involves creation as an active user or consumption as a passive user. The survey will focus on active versus passive social media use and the amount of daily social media usage. We hypothesize that active users of social media will score higher on the ATTA compared to passive users.
The Relationship Between Social Media Use and Creativity
With the rise of social media and its prevalence in business, social, and artistic sectors, there are several questions regarding its effects on human behavior. One question that remains unanswered is how social media affects the creative problem-solving skills of individuals. Specifically, does social media stimulate or limit creative thinking? Previous research indicates that time spent on social media positively influences ideational behavior and the quality (but not quantity) of creative activity and accomplishment (Acar et al., 2019). By using the abbreviated Torrance Test of Creative Thinking (ATTA) and a survey regarding social media use, we intend to provide a more coherent deduction about social media’s link to creativity. We plan to explore this relationship in participants aged 18-22 through their use of TikTok, Twitter, and Instagram. We will examine their engagement with any type of content on social media, whether that involves creation as an active user or consumption as a passive user. The survey will focus on active versus passive social media use and the amount of daily social media usage. We hypothesize that active users of social media will score higher on the ATTA compared to passive users.