Description
This paper examines companies' ratings related to sustainability, particularly for fast fashion brands. The low costs of fast fashion have become an attractive purchase option for consumers, however, in more recent years, social, environmental, and economic concerns have placed sustainability at the center of research studies. It is expected that fast fashion products will continue to influence consumers to purchase from brands that are less sustainable than other brands that may incur higher prices. Factors taken into consideration include three different Fashion Transparency Indexes, Good on You rating, the Company’s yearly sales, and the age of the company. The results will shed light on whether consumers are conscious of, and take into consideration, the ethical, social, economic, or environmental issues when purchasing clothing.
Sustainability in the Fashion Industry
This paper examines companies' ratings related to sustainability, particularly for fast fashion brands. The low costs of fast fashion have become an attractive purchase option for consumers, however, in more recent years, social, environmental, and economic concerns have placed sustainability at the center of research studies. It is expected that fast fashion products will continue to influence consumers to purchase from brands that are less sustainable than other brands that may incur higher prices. Factors taken into consideration include three different Fashion Transparency Indexes, Good on You rating, the Company’s yearly sales, and the age of the company. The results will shed light on whether consumers are conscious of, and take into consideration, the ethical, social, economic, or environmental issues when purchasing clothing.