Publication Date

Fall 10-7-2019

Document Type

Capstone project: Open access

Degree Name

MA Leadership Studies


Leadership Studies


To assure that graphic designers are successful in their transitions from designers to design leaders, they must understand that, while the skills they obtained during their time as graphic designers are critical to design leadership, these skills are just a foundation upon which they must continue to build. There are many other supporting skills they must also acquire and hone in order to truly be successful in their new role as design leaders. Successful design leadership requires new design leaders to trade in their technical skills for organizational skills—to shift from “having” creativity, to “cultivating” creativity. This research reveals the leadership, organizational culture, and organizational support characteristics that are vital to cultivating design team creativity.