Publication Date

Fall 10-7-2019

Document Type

Capstone project: Campus access only

Degree Name

MA Leadership Studies


Leadership Studies


In order for graphic designers to be successful in their transitions into design leadership, they must understand that, while the skills they obtained during their time as graphic designers are critical to design leadership, these skills are just a few of the many skills required for successful design leadership. Successful design leadership requires new design leaders to trade in their technical skills for organizational skills—to shift from “having” creativity, to “cultivating” creativity. This research reveals the leadership, organizational culture, and organizational support characteristics that have been found to cultivate design team creativity.